About The Designer

Annie Zubair is a young, thriving designer who lives in and works from Karachi. She has had a creative impulse since a very young age and received her design degree with a major in Textile Design from the prestigious Indus Valley School of Art in Architecture (IVSAA) in 2014.


A design intervention major; She finds inspiration in colours, unique textures, intricate handcraft and luxurious embroidery incorporating them in to the silhouettes she designs.


With contemporary taste and passion for understanding fashion and innovation; Her expertise is creating a collage of narratives by combining fabrics and patterns in to fashion forward clothing.

“Every design has a story and it keeps building making it more interesting. It undergoes a series of changes but each change is an explanation within itself. That process, that change, that excitement of daring to experiment is what keeps me going. Inspiration is always around you.” -AZ

The Brand


The brand itself? We're about fusing style and elegance. We create bespoke, custom-fit clothing, individually designed to suit you.

From traditional handwork and cuts to modern styles, there is nothing that the brand does not cover.

With us you'll find an exquisite range of hand embroidery and fabric manipulation.

The range of work on offer also includes ethereal block printing, a timeless classic beauty.

As someone who deeply admires and understands the importance of Pakistani traditional design, AZ has a unique understanding of how to incorporate tradition in to modern-day aesthetic, a perfect harmony between history, culture, tradition and modern-day fashion!


From contemporary and à la mode trendsetting bespoke pieces to traditional, luxurious sophisticated apparel; You will thoroughly enjoy and, most importantly, be comfortable in whatever you choose to wear!
Love, AZ Team.